Set up a mobile-first publishing business on your patch

The Opportunity

Hyperlocal Today is building a network of mobile-first hyperlocal news websites, dedicated to publishing quality local news journalism in a modern, lean, smart and sustainable way.

We’re recruiting entrepreneurial journalists across the country who want to build a website and a business on their terms, on the patch they know best.

We’ll set you up with everything you need, including website, hosting, branding, training, social media accounts and technical support.

All you need is a laptop, smartphone and enough time in your schedule to be able to commit to at least 10 hours a week.

See your future site in action

This is a proven model. Altrincham Today, the first site in the Hyperlocal Today network, has been running for over a year now and is already the leading online local news publisher on its patch.

Altrincham Today attracts over 80,000 unique visitors a month and has built a highly engaged social media community of over 13,000 people – on Twitter and Facebook – considerably more than far more established and better-resourced publishers in the area.

The site was also the only hyperlocal site to receive a nomination in the O2 Media Awards North West 2015, and it was also named Startup of the Year.

Hyperlocal Today sites are perfectly positioned to exploit the opportunities presented by the decline of print and the mobile revolution.

A ready-to-go lifestyle business

Your site can quickly become the leading news hub on your patch, and therefore a valuable advertising opportunity for local businesses.

A Hyperlocal Today license comes equipped with advice on how to monetise your website using display advertising, sponsored content, job listings and other potential income streams.

What’s certain is that the potential of hyperlocal news as a revenue generator is huge, and even if you have no experience on the commercial side, you’ll be given plenty of support in order to quickly ensure you are being rewarded for your efforts.

Features of your hyperlocal news site

Cutting-edge, easy to use and powerful


Cutting-edge, clean and eye-catching design on mobile, ensuring high reader UX on any device

In-built advertising

All sites include a highly customisable and easy to use ad network that’s powered by Google and includes full performance reporting for advertisers

Socially integrated

Site is fully connected to your Facebook and Twitter accounts, but also allows for on-site commenting using the popular Disqus platform

Events and jobs boards

Create comprehensive events and jobs boards for your home town – and both allow readers to list events and jobs themselves

Easy to use

Not familiar with WordPress? Don’t worry – it’s very easy to use and full technical support is included

Infinite scroll

All sites come with infinite scrolling functionality, which means a new story automatically loads whenever the reader finishes a post

Interested? Let's have a chat
Get in touch

Cutting-edge, mobile-first design

You could be running your own Today site on your patch within days

20% of your advertising revenue/month
Pay monthly
  • The exclusive license of the Today domain, branding and assets on your patch
  • Complete design and build of your website using an identical template to the Altrincham Today site (estimated lead time: 2-3 weeks)
  • A dedicated hosting resource with daily back-ups, plus hosting support
  • Comprehensive technical site maintenance, support and updates
  • Use of a dedicated e-newsletter service
  • All required graphic design assets, including site logo and social logos
  • Set-up of social media accounts
  • Full training and documentation
  • Full media liability insurance
What does the licensing fee cover?

Take a look here for a full breakdown of what’s included in your licensing agreement.

How long will it take to build my site?

We estimate that from the point you sign your licensing agreement, you will be completely up and running with a Today site on your patch inside a month, hopefully much less.

How does each site make money?

There will be a number of potential revenue streams on your site, from display advertising and sponsored content to event listings and job recruitment. You’ll be given guidance and support on monetising your site, and there will be considerable scope for you to maximise your revenue as you build your traffic and community.

Where does my site revenue go?

You’ll keep either 50% or 80% of all revenue your individual site generates, depending on whether you’ve signed up for the £50/month or £150/month level.

How much time do I need to commit to my site?

Depending on the size of your patch, you could comfortably run your own site with a minimum of 10 hours a week.

Can I take on more than one patch?

Yes – there are a whole range of ways in which you could build a substantial hyperlocal business. Contact david@hyperlocaltoday.co.uk for more details.

We'd love to tell you more

Hyperlocal is the future of local news – come and join us. Email David Prior direct on david@hyperlocaltoday.co.uk, or fill out the form below and we’ll be in touch shortly.